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Commercials Get Colorful: Target’s Traceurs, Free-Flowing Paint Pack a Pigmented Punch

Perhaps it’s the proliferation of crystal-clear HD televisions, the ascendance of 2012 Colors of the Year Tangerine Tango (Pantone’s pick) and Terracotta Rose (the ruddier hue favored by AkzoNobel), or simply a sign of the coming apocalypse, but companies of all kinds are suddenly enamored with the same vibrant pitchman: Roy G. Biv. Fresh from the “full spectrum”-themed TED Conference, we can’t help but notice that it’s color, color, everywhere on TV commercials, whether they’re touting pricey accessories, cheap n’ cheerful throw pillows, or the newest services of a big-box retailer. In these three rainbow-rific spots, color gets downright aggressive: running amok as a boldly costumed Parkour troupe for Target (“Color Changes Everything”), as “Sans Cans” paint flowing freely in the streets for Lowe’s, and slapping unassuming headphone-wearers upside the head for Beats by Dr. Dre. The take-home message: resistance is futile, color is coming for you, probably in the form of a limber European gentleman dressed in head-to-toe cyan.

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