Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Complete This Helvetica Statement

VPR0002068_p3.jpg

From here, it certainly seems like Helvetica is going to change the world. We loved it. Alice Rawsthorn, CNN and the Boston Herald can’t be wrong. Most screenings so far have sold out. Tonight’s NY screening has been sold out for weeks. The LA screening sold out in one day. And everyone wants to put their personal spin on how important this movie is going to be:

Us, in January: “What if, like The Al Gore Show did for green, Helvetica does for design?”

Steven Heller, quoting Paola Antonelli: “Maybe Helvetica will be the next My Architect.

Michael Bierut today on Design Observer: “Hey, this might do for typography what Wordplay did for crossword puzzles.”

But in that same piece, thanks to Michael Bierut’s (non-designer) friend, we finally have some perspective: “Maybe it’ll do for typography,” he said, “what Capturing the Friedmans did for pedophilia.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!