All work and no play makes for a dull design conference, and so the decidedly non-dull folks at LVHRD set out to plan a "non-conference." They redoubled their efforts in the wake of Rick Poynor's stirring call to arms ("Design Conferences: Isn't in Time We Demanded More?") published last year in Creative Review. "After reading [that] article...our team at LVHRD knew that if we were going to throw a non-conference it was going to have to be really heavy on the non and pretty light on the conference," notes the LVHRD website. "And that's exactly what we've set up." The event, dubbed WRK/PLY, takes place this Saturday in New York City, and tickets (or TCKTS, as the case may be) are available here.

What to expect? Seven hours, six speakers, and one open bar. "I'm a little nervous, honestly, and excited," said LVHRD co-founder Doug Jaeger, a panelist at this evening's New Frontiers of Graphic Design panel discussion. "I don't really know what's going to happen. And that's a good thing." The WRK/PLY speakers were chosen for their success in blending play into their work lives, which involve everything from architecture to music: dress code (architecture and design), Chris Rubino (art and photography), Steve Hindy (culture and lifestyle), Gavin McInnes (media and technology), 88-Keys and Izza Kizza (music and performance), Rebecca Turbow (fashion and style). Added Jaeger, "I'm describing it as four years of college squeezed into one day."