Five business models. Five design firms. Five presentations. One cocktail hour. Could you ask for a better way to spend a Saturday? We think not, and so we advise you to consider prefacing your ICFF'ing with Smart/Models, a one-day conference presented this Saturday by the New York chapter of AIGA at the TimesCenter, home of The New York Times (and, we might add, some stellar identity work by our friends at Pentagram). Smart/Models offers up piping hot business principals for design principals, and oh, the design principals you'll see:

Jason Fried from 37signals, who went from studio to product developer with wildly popular web-based business tools such as Basecamp; Matt Owens from Athletics with their studio-as-collective model; Joe Duffy and Eric Block from Duffy & Partners in their creative-plus-business partnership; Sylvia Harris from Sylvia Harris, LLC, who has gone from partner to solo, pursuing new kinds of projects with a new model; and Douglas Riccardi from Memo Productions who runs a small design firm while singlehandedly tackling large projects.