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Wednesday Feb 06, 2008
Carry On, Kidrobot: Company Expands into Handbags and Accessories
The Kidrobot accessories collection with Schifter + Partners includes two groups, one in nylon and the other in canvas. The nylon styles retail from $45 to $275 and feature the Kidrobot Grid and Toy Pile-up prints. The 12 styles include duffles, totes, and backpacks on which three Kidrobot toys -- the Smorkin' Labbit, Mini Munny, and Yummy Breakfast -- attach to the side. The accessories include cosmetics cases and electronic cases for cell phones and iPods. Kidrobot plans to keep tight control of the line's distribution and update the collection frequently. "Our products are always changing and our store is always changing its great design," Kidrobot founder Paul Budnitz told WWD. "There's almost nothing that we've done that hasn't sold out, eventually." Email This Post |
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