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Cubes: Check Out IPG’s ‘Desk of the Future’

In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting edge media lab full of “Minority Report”-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching 10 stories above the street that was once used by the Gimbels department story, the building’s previous tenant.

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Mediabistro Course

Multimedia Journalism

Multimeida JournalismStarting November 6, work with a multiplatform journalist to create interactive packages using audio, photos, and video! In this course, Darragh Worland will teach you how to organize your news stories into complete multimedia packages, shoot video for the web, make an audiovisual slideshow, and build a multimedia portfolio on a blog. Register now!