We’re not exactly sure this is what Armin Vit was talking about when he threatened us with Design Relevance, but if this is relevance, then bring it on.
Vit dives into Mike Judge‘s Idiocracy, a freaking hilarious film set in the future where corporate branding has dumbed itself down to all-too-real low. Starbucks and Carl’s Jr. logos now look pissed, while Fuddruckers turns into–well, you can see it up there for yourself. We’re not allowed to type it.
Point being is that the movie has some pretty awesome commentary on consumer culture and yes, it’s all about design and logos, and yes, Vit ties it all up together neatly. But he forgot the masterful interface and title design of the greatest part of the movie (watch the “a” in “Balls”).