Back at the end of 2009, you’ll likely recall all the talk about Design Within Reach, from Jeff Chu‘s illuminating story about the company’s disarray, then the hiring of John Edelman as the furniture retailer’s new CEO and his preparations for big changes. Since then, there haven’t seemed to be many high-profile moves as the company tries to return to smooth waters, but perhaps this small item in the Sacramento Business Journal is a sign of things to come. They report that DWR will make their first store closing there, starting a discounted sell-off immediately. Should other cities be worried that their own DWR’s might be next on the well-designed cutting board? We’ll have to wait and see. Here are the details:
The company confirmed it would close the 2,700-square-foot store at 1020 16th St. — in the ground-floor of the Loftwork’s o1 Lofts development, which includes Bistro 33 Midtown and P.F. Chang’s China Bistro. Design Within Reach will close March 15, with a 30 percent-off sale until then, a company spokeswoman said.