Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Design Within Reach’s New CEO Calls for Some Big Changes

0515dwr.jpg

Just last Friday, we were posting that John Edelman had quickly replaced the mysteriously disappeared Ray Brunner as the new CEO of Design Within Reach. The whole thing was so sudden, and Edelman was something of an unknown, that it was all a bit jarring. Fortunately, hot off the heals of his much discussed story about the fall of DWR (including a discussion we had with him here), Fast Company‘s Jeff Chu has gotten the chance to talk to Edelman and it’s pretty eye-opening, considering the guy has only been on the job for a few days. He talks about the painful culture at the company, the series of knock-offs DWR was involved with, and hiring new designers. We’re not sure if this is all big, showy, “new guy in charge” talk, but it’s certainly interesting. Here’s a bit about one move we found particularly interesting:

I think if Charles and Ray Eames were producing today, they’d be in China. One of the unfair knocks in this business is against China. If you were to do a knockoff in China, that’s bad taste, bad business, and bad form, but why not do a new design there? What’s the problem? If you’re saying it can’t be done, what a disrespectful comment to the whole nation of China.

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!