Director Gary Hustwit Releases First Objectified Trailer

Looking to elongate his hero status for his previous film, Helvetica, Gary Hustwit has just released the trailer to his upcoming, highly anticipated documentary Objectified, which digs around in the world of product designers and features interviews with people like Marc Newson, Karim Rashid, and most impressive, with the notoriously interview-shy Jonathan Ive. Here’s the trailer:

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