Donald Fisher Decides to Keep Art Collection in San Francisco, Headed to SFMOMA

Back in early August, there were some big concerns in the San Francisco art community that GAP founder Donald Fisher might have been looking to place his massive art collection outside of the Bay Area, perhaps as protest after seeing his years of work go up in smoke when he finally had to pull the plug on building a museum in the Presidio. But now all San Franciscans can rest easy as they breathe a collective sigh of relief with the news that Fisher has struck up a deal with the San Francisco Museum of Modern Art, who will be hosting the more than 1,000 pieces of artwork he owns for at least the next 25 years. How’d SFMOMA convince him? Promising to add a whole new wing always tends to grease some wheels. Here’s a bit:

Works from the Fisher Collection will be on display in a new wing that will also incorporate art from the museum’s collection. In addition, works from the Fisher Collection will be interwoven with SFMOMA’s modern and contemporary holdings in existing galleries. Together, they will form one of the world’s most important collections of art of the past 50 years, the museum said.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.