AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Don’t Ever Redesign the New Yorker. Wait. Okay, Maybe the New Yorker Needs a Redesign.

new_yorker_third.jpg

Although lately we’ve been immensely more preoccupied with online-ness when it comes to the design of the New Yorker, we remember a long time ago when someone named Michael Bierut devoted an entire essay to the “slow design” of the publication: “unbelievably, wonderfully, perfectly, exquisitely boring.”

Today, a designer who used to call Bierut boss, KT Meany, shatters that exquisitely boring view with her piece “Redesigning The New Yorker to a High Degree of Fussiness.” The piece is rather awesome in its heavily-footnoted qualities, but Meany goes a step further and provides a step-by-step visual critique of the entire magazine. She also issues what seems to be a call-to-action for someone, anyone, to give ole Eustace another chance at life:

Like Eustace Tilley, the New Yorker design is an anachronism. If this butterfly-lover were alive today, wouldn’t he be sporting a pair of glasses instead of a defunct monocle? Break the gridlock (literally and graphically) and change. Irvin’s three-column grid is a good foundation, indeed. But it needs to work harder. Make every word tell, as Strunk and White instruct, but on a page that sings. Then consult a range of Massimo Vignellis and Michael Bieruts. Listen to them. Locate the impotent typographic and design components. Fix them. Develop the tightest InDesign file, with perfectly considered formatting, so that no decision is by default. (Make that last part a life lesson.)

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!