Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Don’t Like the Logo? Blame Lord Coe

_43005989_coe203.jpg

If you haven’t yet caught wind of all the hubbub surrounding London’s recently unveiled 2012 Olympic logo, check it out and give us your honest opinion: LOR? K? ZIOZ?

Truth is, we’re not bothered much by the logo, it’s the sheer exuberance of the man standing before it in the shot to the right that chills us to the core. We were curious about Lord Seb Coe, the hypersupportive champion of this identity–and also the man who shelled out the £400,000 for it (this ain’t no Glens Falls)–so we decided to find out why Lord Coe loves this logo so much. Answers in no particular order:

2006523154630_MTnew_queenpublic_honours_galleryvi.png

He likes angular shapes with sharp edges.

seboffice.jpg

He’s getting tired of the decals on his shower door.

seb_with_pie.jpg

He enjoys anything with an Olympic logo on it.

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!