"Building a Better Architect" was the theme for the afternoon session at Dwell on Design so taking the stage were Henry Urbach, who was named as Curator of Architecture and Design at SF MOMA last year, and Reed Kroloff, who, until recently, was Dean of Tulane's School of Architecture, and who is now Director-designate of Cranbrook (something he told us at lunch would be like living in an "Eero Saarinen country club").

Both praised Thom Mayne's SF Federal Building and said, basically, architects need to take off the vanity plates and follow the lead of someone like Dwell, who Kroloff used as a great example for successfully knocking architecture off its pedestal. Brilliant move, Kroloff, you just doubled your honorarium!

More Dwell on Design coverage.