Dyson: Ad Agencies Suck
From the AdRants newsletter: Vacuum man Richard Dyson, ever the renegade, claims suits are useless and creatives stink:
The agency business just isn’t working for me. I don’t want to talk to account planners, and account managers and these other assorted suits. I need to talk to the “creatives” directly, and explain to them what I am trying to achieve. But they won’t come to meetings because they are “creative.”
And the fact is that they are not creative at all. They are doing the very worst thing you can do, which is to sit staring at a drawing board trying to come up with an idea out of nowhere. You need dialogue to create. Of all the creative jobs I have encountered it is advertising people who make the most song and dance about creativity. And, you know, they are not creative at all. When I think of the real creation that my designers are involved in, and compare it with these “creatives” who are earning so much more to just sit around the Groucho Club and be generally useless, it makes me vomit. I can’t go on supporting an industry like that, I’m afraid.
YoW! Those are some fighting words Mr. Dyson!
This is an excerpt from a discussion board on the AdRants site. To read up on the whole dust-up, go here. (Registration required.)
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Nadine Cheung
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