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Eli Broad Gets Back to Planning His New Museum


Remember around this time last year when billionaire Eli Broad announced he wanted to build a much, much bigger museum to house his massive modern art collection? But then, almost immediately after he said this, everything went to hell and he had to start bailing out everyone else’s museums. There were some stirrings back in January about him on the hunt for a big shot starchitect to build his new art home, but since everything’s been so lousy this year, that was about all we’d heard out of him about it. So here we are this year later and lo and behold, the smoke has somewhat cleared and he’s back to planning. According to the LA Times, he’s announced that he’ll be creating a $200 million endowment to help kick start the process and wants to begin soon. And where will this new museum be located? He’s apparently scrapped the initial plans to build it in Beverly Hills and, despite his saying otherwise, he decided to pit three Los Angeles towns against one another, Santa Monica, the aforementioned Hills, and a third yet-named, who will all be vying to find somewhere in their neighborhood:

Broad said that he isn’t trying to play the two municipalities against each other — and added that there is a third possible location that he declined to name. The billionaire said he hopes that by talking to several different cities he can accelerate the process of building the headquarters for his Broad Art Foundation.

Sure, it’s not hunting man for sport, which most billionaire art collectors do for kicks, but it’s still a lot of fun.

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