Esquire Editor David Granger Defends Advertising on Cover
Speaking of Shepard Fairey, there’s been a bit of a flap over the flap of his February Esquire cover, though not specifically any of his doing. Over at the American Society of Magazine Editors, the editor of the magazine, David Granger, gets interviewed and defends his decision to include an ad on the very cover of the magazine, right under the Fairey-illustrated-Barack Obama‘s face, accessible by pulling the flap back. This has the magazine community in something of a huff, upset that it “violates the sanctity of the cover,” to which Granger essentially responds several times, in a variety of ways, “Yeah, you guys care, but no one who reads the magazine does.” He also explains that he decided to give it a try because he was tired of hearing that print is dead and wanted to do something interesting in response, ad or otherwise:
…I got sick of reading about the demise of print, which is the best, most rewarding medium ever, and I got sick of all forms of print being labeled “old media.” Yeah, print has been around for a long time, but that’s because it works really well. Both aesthetically and as a business — which is more than one can say for most forms of “new media.” So we’ve been trying to find ways to get people to reassess the print medium.
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Nadine Cheung
Editor, The Job Post
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