UnBeige logo design by 
Marina Moser, as part of our regular <i>design our logo</i> feature
UnBeige logo by Marina Moser, as part of our regular design our logo feature

Receive mediabistro.com's Daily UnBeige Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Monday Feb 18, 2008

Toy Fair Shows Off "Imaginative and Fun Playthings"

toy fair.jpgOn this holiday weekend, when the nation pauses to celebrate presidents on the lucky Monday proximal George Washington's birthday (this year he would be 276!), Manhattan is overrun with an estimated 35,000 toy enthusiasts in town for the 105th American International Toy Fair, which runs through Wednesday at the Javits Center. This year, everyone's buzzing about safety (ix-nay on the ead-lay!), sustainability, and the disturbingly lifelike new talking Elmo doll. We combed the thousands of exhibitors at Toy Fair (such a serious industry gathering that it has long dispensed with the definite article) in search of some newsy design highlights.

air hogs havoc heli.jpgThings kicked off with a gala to announce the Toy of the Year (TOTY) Awards, the results of which were leaked online Saturday morning (oops). This year's Best Toy is Air Hogs Havoc Heli Laser Battle, manufactured by Spin Master. Sadly, this toy has nothing to do with actual hogs. It's a pair of remote-controlled helicopters "with infrared targeting and authentic battle sounds," allowing children to destroy both low-hanging light fixtures and the enemy 'copter. Watch out for those ceiling fans! Taking home the TOTY in the Most Innovative and Most Educational categories is the Fisher Price Smart Cycle, a triple-threat stationary bike/learning center/arcade game system.

my beating heart pillow.gif.jpgBut the most exciting things at Toy Fair are all the new products, many of which have yet to be tested by the fickle market. A company called KIDdesigns offers an educational robot named "Botley," which is the best name for an educational robot that we've ever heard. Growing Smart Laugh With Me Botley helps teach language skills, translates words from English to Spanish, and improves math and logic reasoning through mini-games. From Banana Design Lab comes the slightly spooky My Beating Heart, "a huggable heart with a physical heartbeat inside." Florida-based Scruncalli Dunchie offers up Twisted History Samurai Sengoku, historically accurate vinyl action figures of warriors from feudal Japan.

And no Toy Fair would be complete without some Barbie product extensions. This year sees the vinyl gal-about-town deepen her enduring interests in shopping and beverages with the debut of the Barbie "Shopping Time" Cash Register (complete with working credit card scanner!) and the Barbie "Take A Break" Cafe, which includes "special magic cups that fill as you brew, realistic aroma, brewing sound effects and a fun memory game." Surely Barista Barbie can't be far behind.




new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Toy Fair Shows Off "Imaginative and Fun Playthings", to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on UnBeige >

Interested in advertising on UnBeige?

Our Blog Network

AgencySpy

GalleyCat

PRNewser

TVNewser

MobileContentToday

MobileMarketingToday

MobileDevicesToday

MobileAppsToday

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

UnBeige: A Blog About Design

Editors:
Steve Delahoyde
Stephanie Murg
About Us
Syndication
RSS feed

  UnBeige twitter feed loading...

View twitter directly

Follow UnBeige via Twitter

Anonymous Tips



Forum

Designers' Corner 25 topics
Mac Troubles-Is This Average? (10) 8/15/2008
Hourly Rate for Tri-Fold Brochure? (5) 8/6/2008
should your printer be your web designer (8) 8/6/2008
more... - post new topic

Links

Sites of Interest

A Brief Message

Adaptive Path

Adrants

Ads of the World

Airbag Industries

A List Apart

Andy Rutledge

Apartment Therapy

Archinect

ArchNewsNow

Be A Design Group

BLDGBLOG

Bluelines

Boxes and Arrows

Core77

Cool Hunting

Coudal

Creative Bits

CRIT

The Curated Object

Curbed

Daily Heller

Design Addict

Designboom

Design Is Kinky

Design Matters

Design Observer

DesignSessions

design*sponge

Design Your Life

Design Writing Research

The Designers' Lunchbox

Dexinger

Good Experience

Graphic Design Forum

Graphics.com

ideasonideas

IDFuel

Inhabitat

Jason Kottke

Land+Living

Liquid Treat

LVHRD

MoCoLoCO

murketing

NOTCOT

Poynter (Design & Graphics)

Reluct

Remodelista

Signal vs. Noise

Speedbird

Subtraction

SwissMiss

The Moment

Things Magazine

Typographica

Speak Up

Viewers Like You

Voice AIGA

W Editors' Blog


Magazines

The Architect's Newspaper

Architecture Week

BusinessWeek

Communication Arts

Dwell

Dynamic Graphics

Eye

ID

HOW

Metropolis

Ping

Print

ReadyMade

STEP Inside Design

W

Categories

7 Questions

about

About Us - Logo Module

About Us - Modules

About Us - Subheader Module

ads/mktg

AIGA NEXT

animation

architecture

art

art basel design miami

aspen design summit

awards + competitions

beta

blogs

books

branding + identity

business

collaboration

compostmodern

conferences

consume

contests

crafty

dwell on design

education

events

exhibitions

fashion

feedback

field trip

film + video

friday photo

funny

furniture

gaming

general

graphic design

HOW 2006

icff

ideas

illustration

interiors

jobs

lexicon

magazines

museums

music

news

off topic

parks + public spaces

parties

people

photo

popularity contest

preservation + restoration

print

product design

professional associations

radical craft

rumors

stimulation

sxsw

technique

teevee

The Revolving Door

tools

typography

urbanity

web

y conference

Archives

August 2008

July 2008

June 2008

May 2008

more...

Recent

No More Dresses This Fall? No Way, the Bloggers say

Tech Travesty Alert: Win Big Bucks for Your Personal Travails

Obamas to Revolutionize Fashion World?

Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Graphic Designer/Web Project Manager
Jimlar Corporation
Great Neck (Long Island), NY

Web Developer / Designer
One Rockwell Design
Miami, FL

Graphic Designer
Newspaper
New York, NY

Senior Art Director
LivePerson
New York, NY

Become a partner



ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileAppsToday l MobileContentToday l MobileMarketingToday l MobileDevicesToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers