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We were among those whooping and hollering (and, oddly, fighting back tears) when Nichelle Narcisi brought the AIGA NEXT conference to its feet with her Command X-winning pitch for motivating young voters. But as we clapped, we were also stuck wondering…how in the world are we ever going to convey this magic moment to our UnBeige audience?

Turns out Narcisi has written a piece on Design Observer, “Except You,” outlining her strategy, defending her approach, and—most importantly—showing some examples of how her campaign could play out. Read it while imagining an auditorium of 2000 designers roaring in approval.