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Fab Hits the Airwaves with First TV Ad

The flash-sale phenomenon—think Gilt Groupe, Rue La La, and Amazon’s on-fire MyHabit—has targeted most of its marketing to its channel of choice: the Web. But our friends at fast-growing Fab are rolling out their design-loving message to the non-clickable world with their first TV spot. The New York-based company, which is currently offering life-enhancing, moderately discounted stuff that ranges from Keith Haring prints to a grilling accessory known as a Double Hotdog Iron, has created “Touched” (below), in which a man awakes to find his apartment transformed into a fantasy land where everything that’s touched “goes from drab to Fab.”

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!