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Fab Hits the Airwaves with First TV Ad

The flash-sale phenomenon—think Gilt Groupe, Rue La La, and Amazon’s on-fire MyHabit—has targeted most of its marketing to its channel of choice: the Web. But our friends at fast-growing Fab are rolling out their design-loving message to the non-clickable world with their first TV spot. The New York-based company, which is currently offering life-enhancing, moderately discounted stuff that ranges from Keith Haring prints to a grilling accessory known as a Double Hotdog Iron, has created “Touched” (below), in which a man awakes to find his apartment transformed into a fantasy land where everything that’s touched “goes from drab to Fab.”

Mediabistro Course

Multimedia Journalism

Multimeida JournalismStarting November 6, work with a multiplatform journalist to create interactive packages using audio, photos, and video! In this course, Darragh Worland will teach you how to organize your news stories into complete multimedia packages, shoot video for the web, make an audiovisual slideshow, and build a multimedia portfolio on a blog. Register now!