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Thursday Apr 24, 2008

Bathing Ape's Secrets of Success

Ever wonder what Tomoaki Nagao and his Bathing Ape brand did to convince people to buy $300 hoodies? We were curious too. Luckily, by way of Jean Snow, we found this section of a BBC documentary on Japanese fashion and design companies making their way over and finding success in the west:

Posted by Steve | 11:01 AM | fashion

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