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Fashion’s Night Out Returns September 8; Ready Your Commemorative Tote Bag!

Speaking of runaway successes spearheaded by Vogue editor-in-chief Anna Wintour, Fashion’s Night Out is back for its third year of worldwide retail boosterism that many have compared to a consumerist Halloween (with less candy and chicer costumes). Stateside shoppers can mark their calendars for Thursday, September 8, which is also the first of day of Mercedes-Benz Fashion Week in New York. The full Fashion’s Night Out schedule—including a full line-up of celebrity-studded events that are sure to bring back fond memories of the live pottery demonstration by Jonathan Adler at Barneys, Andrew Andrew DJ’ing amongst the Goyard satchels at Bergdorf Goodman, and other hijinks of FNOs past—will be announced on Monday, along with new ways to participate online. In the meantime, Fairhaven, Massachusetts-based Brahmin has debuted the official Fashion’s Night Out tote bags, which feature the new event identity. Available in three colorways, the $50 bags will be sold at participating FNO retailers with a portion of proceeds to benefit NYC AIDS in the Community Trust. Beat the maddening, tote bag-coveting crowds and order yours directly from Brahmin here. Trick or treat, indeed.

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Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!