From here, it certainly seems like Helvetica is going to change the world. We loved it. Alice Rawsthorn, CNN and the Boston Herald can't be wrong. Most screenings so far have sold out. Tonight's NY screening has been sold out for weeks. The LA screening sold out in one day. And everyone wants to put their personal spin on how important this movie is going to be:

Us, in January: "What if, like The Al Gore Show did for green, Helvetica does for design?"

Steven Heller, quoting Paola Antonelli: "Maybe Helvetica will be the next My Architect.

Michael Bierut today on Design Observer: "Hey, this might do for typography what Wordplay did for crossword puzzles."

But in that same piece, thanks to Michael Bierut's (non-designer) friend, we finally have some perspective: "Maybe it'll do for typography," he said, "what Capturing the Friedmans did for pedophilia."