Final Hockenberry Question in the Sustainability Lightning Round

Hockenberry at Dwell on Design: What percent of this conversation about sustainability will be permanent vs. fad in 10 years?

Geoff Manaugh: We won’t need to talk about sustainability issues because they’ll be the norm. 89%.
Frank Harmon: We’re losing the battle, houses are treated like a box of cereal. 5%
Lorcan O’Herlihy: There’s a way to go. 50%.
Gwynne Pugh: There’s been a fundamental paradigm shift. 30-40%
Reed Kroloff: It depends on the people in the press, to change public opinion. 30%. It also depends on the government to create a tax incentive and energy costs have to keep rising so Americans keep paying attention. And, it depends on you.

That’s a good way to end this episode of Dwell on Design, and also, by starting to think about the next one: June 6,7 & 8, 2008 in…Los Angeles (woohoo!).

All our Dwell on Design coverage.

Coverage from Life Without Buildings, PrairieMod [Day 1] [Day 2], BLDG BLOG, Inhabitat [Day 1] [Day 2]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.