We were excited before about the highly-developed design sensibility of Good, the little magazine that has fully lodged itself into our temporal lobes. In this month’s issue–which just arrived for West Coast subscribers, a full week after those in NY, what is up with that?–the entire mag is not only filled with good design but is about good design, with cameos by Steven Heller, Luke Hayman, Tucker Viemeister, Jessica Helfand, a wonderful intro essay by Alice Twemlow, and many more familiar faces.

But it was the introduction to the feature well that really blew our UnBeige minds:

Over the past century, the word design has slowly assumed the role of a proper noun. Stores sell Design. Companies market luxurious lifestyles filled with Design. But the word is much more potent and exciting as a verb, the act of tackling real problems and finding elegant solutions.

Never before have we heard the difference between that design and that design so eloquently outlined. It’s as simple as nouns vs. verbs.