Frank Gehry Lands the Serpentine Pavilion

We can imagine the scene now. Koolhaas and Hadid are sitting around at a party, having a couple of beers, looking across the room at the lonely guy in the corner. “Poor guy,” one of them says, “he’s the only guy here who hasn’t built a Serpentine Gallery Pavilion.” That guy, of course, is Frank Gehry. But his luck has changed, as it’s been announced that he’s been awarded the project for 2008, meaning London is in store for some wavy metal this summer. Here’s a bit from Design Week:

The gallery will become the world renowned architect’s first built structure in England — the nearest Gehry has come to English soil until now is his design for the cancer care centre Maggies Centre in Dundee, Scotland, commissioned by Charles Jencks.

Serpentine Gallery director Julia Peyton-Jones says, “It is an honour to be working with Frank Gehry. It is a marvellous addition to the Serpentine Gallery Pavilion series, the only commission of its kind worldwide that annually gives leading architects their debut in England and brings the best of contemporary architecture to London for everyone to enjoy.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.