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Frank Gehry’s F-Me Shirt-Wearing Promotional Campaign Pays Off In Spades

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Whether he’s busy screwing himself or trying hard to get others to screw him, Frank Gehry‘s publicity stunt is certainly working. In yesterday’s Times Mag, Pilar Viladas drops the Fuckable One’s name in two separate articles .

Here’s #1:

In the 1970s and ’80s, Southern California was a hotbed of architectural experimentation. Buildings by Thom Mayne and Michael Rotondi of Morphosis, Frank Gehry, Eric Owen Moss and others challenged conventional notions of how we live and work, thrilling some observers and horrifying others.

And love letter #2:

The notion of limited-edition design–which is all the rage now and which loomed large last month at Art Basel and its offshoot, Design Miami/Basel–was not born yesterday. Indeed, the Swiss furniture company Vitra embraced it 20 years ago when it started Vitra Edition, which offered a way for cutting-edge architects and designers–like Ron Arad, Frank Gehry, Shiro Kuramata, Ettore Sottsass and others–to do experimental work without the constraints of production or the market.

Because, really, what can’t that god among men do?

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