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FreshPressed and Ready For Success

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Even though you feel you may be contributing plenty to society as a designer, you really haven’t done enough until you lend a hand to the uncoordinated left-brained masses who, try as they might, just can’t think of themselves as creative. Into this brave new DIY world enters FreshPressed, a brand new design-and-screenprint it yourself studio in LA. Proprietor Jonathan Sample is a graphic designer who worked at the studio of Margo Chase before setting up his shop on Hollywood Boulevard late last year.

Inspire, empower, imprint is their motto, and there are plenty of ways for people of all abilities to do that. Either supply your own file or draw something there, and they’ll burn a screen of your design, which you can use to print on any of Sample’s goods (or there’s an American Apparel located conveniently across the street). Don’t be trying to place your order online or anything silly like that. “Our primary focus is our community,” says Sample. “Come in, spend some time with us, and leave with your product in hand. Or better yet, on your back!”

It’s true! Friend of UnBeige Lenny Mesina, editor of that Beautiful Losers film we keep yapping about, made this shirt in about 30 minutes start-to-finish, and wore it out to an event that very night. “I gained a level of self-respect while making my self made shirt,” he says. “Creative screenprinting at its simplest.”

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