Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy GalleyCat AppNewser PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Friday Photo: Sol LeWitt in Progress

lewitt installation.jpg
Photo: Kevin Kennefick

One hundred drawings. Nearly an acre of wall space. To be displayed for a quarter of a century. Such is the scale of the installation now in progress at the Massachusetts Museum of Contemporary Art (MASS MoCA) as the museum works with the Williams College Museum of Art to ready “Sol LeWitt: A Wall Drawing Retrospective,” set to open on November 16. In today’s Friday photo, we provide a peek at the steady progress of artist-installers, apprentices, and student interns as they recreate some of the LeWitt drawings, which represent almost 40 years of work by the artist. Conceived by the Yale University Art Gallery in collaboration with LeWitt before his death last year, the installation will remain on view for 25 years (giving you no excuse to miss it) in a 27,000-square-foot historic mill building at MASS MoCA. “In my case, I used the elements of these simple forms—square, cube, line, and color—to produce logical systems,” LeWitt once said. “Most of these systems were finite; that is, they were complete using all possible variations. This kept them simple.” Maybe this explains the origins of that old saying: Brevity is the Sol LeWitt.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.