There is self-promotion in all the usual forms, like passing along links to your newly polished portfolio or going to some event to meet new clients or rub elbows with industry icons. Then there are people like Matt Maxwell who decided the usual routes weren't nearly enough. His solution for getting his name out there? Singing songs about design, including the one below about trying to get into Communication Arts. So while Matt might struggle with, say, his general vocal range and overall abilities as a singer, his devious plan must be working, as he was just recently featured on the magazine's website and, hey, look, now we're talking about him. Here's the song:

Several more design-focused tunes can be found on his site.