How much more Moss coverage can we muster? As it turns out, a lot.

The LA Times has the first interior shot, as seen above, with a smiling Murray Moss sitting at a certain charred fireplace that will, in a few hours, be available for purchase. Did you know Moss used to be an actor? And met partner Franklin Getchell when he was also an actor? Says Moss, coyly, of his Hollywood-esque roots: "Ultimately, we're theater people. That's the company game here, right?"

We also love Alice Rawsthorn's article when she inquires about Moss and Getchell's notorious nitpickiness:

He and Getchell are planning to spend eight days a month in Los Angeles, but how will such shameless control freaks cope with being thousands of miles away from either store? "We've had video cameras installed," Moss explained triumphantly. "There'll be a live feed, so I can zoom in, pick up the phone to the other store, and say: "Move that to the left, and blah, blah, blah."