Following up on a story from the other day about Gap laying off their entire design team in the UK, now that things have been going so well under lead designer Patrick Robinson‘s watch, Design Week has spoken to the company and has found out that while most of their staff will indeed be let go, they are keeping some staff in London who will continue to oversee all the design elements used in the company’s European stores. Just no more fashion division based across the pond. Here’s a bit:
The global chain will axe its European fashion design team from September, and is moving its advertising team to its US headquarters. It will, however, retain an in-house design team working on store design, visual merchandising and in-store events.
‘It makes sense, if our clothes are being designed in the US, to create advertising there also, so we will be transitioning from an advertising-led team in London to a smaller design team,’ says a Gap spokeswoman.