Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Getting Down to BusinessWeek with Modernista!

bw.jpgWe told you the what (BusinessWeek‘s redesign), the when (issue date: October 22nd), the why (busy, world-weary readers with broader interests and shorter attention spans), and the who (Modernista!), now get some answers to the all-important question of how. Mediabistro’s Noah Davis talked to Modernista!, the Boston-based advertising company that proudly proclaims itself “not for everyone,” and got the full scoop on the BW redesign in the new mb feature, “Hey, Hey, How’d You Redesign BusinessWeek, Modernista?”

BW editor Stephen J. Adler calls the new look “cleaner” and “more understated,” but to us, it succeeds in making the book more “global” in feel. It’s as if they’ve shifted the entire design eastward by about 90 degrees of longitude. OK, the first adjective we went for was “Euro,” but hey, that’s global, right?

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!