Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Giving Back from Head to Toe: Warby Parker Brings ‘Buy One, Give One’ Model to Eyeglasses

The buy one/give one model of corporate philanthropy pioneered by Blake Mycoskie‘s TOMS Shoes is catching on with other entrepreneurs catering to design-minded customers. One such retail venture that caught our eye: Warby Parker, a company founded by four friends who wanted to create boutique-quality, classically crafted eyewear at a revolutionary price point. The price they settled on, a wallet-friendly $95, includes not only frames fitted with prescription lenses but also delivery of another pair of glasses to someone in need, through the company’s partnership with RestoringVision.org. “The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist,” say the founders, who recently released their first collection of 27 frame styles. Retro-obsessed and presbyopic? Opt for the monocle.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!