Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Giving Back from Head to Toe: Warby Parker Brings ‘Buy One, Give One’ Model to Eyeglasses

The buy one/give one model of corporate philanthropy pioneered by Blake Mycoskie‘s TOMS Shoes is catching on with other entrepreneurs catering to design-minded customers. One such retail venture that caught our eye: Warby Parker, a company founded by four friends who wanted to create boutique-quality, classically crafted eyewear at a revolutionary price point. The price they settled on, a wallet-friendly $95, includes not only frames fitted with prescription lenses but also delivery of another pair of glasses to someone in need, through the company’s partnership with RestoringVision.org. “The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist,” say the founders, who recently released their first collection of 27 frame styles. Retro-obsessed and presbyopic? Opt for the monocle.

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!