Good KAWS: Kiehl’s Artist-Labeled Lotion Will Benefit RxArt

As if you needed another good reason to purchase the fine formulations of Kiehl’s Since 1851, the L’Oreal-owned apothecary brand has launched a limited-edition holiday collection of its famed Creme de Corps that features label artwork by KAWS, the artist also known as Brian Donnelly. Better still, Kiehl’s is donating 100% of its net profits from the sale of the creatively labeled lotion to RxArt, which brings contemporary art to healthcare facilities. The label’s mix of color planes and cartoony gloved hands marked with an “X” is indicative of KAWS’s more recent paintings, which deconstruct his graphic signatures and trademark characters. The limited edition KAWS Creme de Corps is available in three sizes, and prices start at $26.50. “Continued use for 10 days will provide a skin texture heretofore unattainable,” promises Kiehl’s.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.