Hachette Filipacchi Folds Metropolitan Home

Anemic ad sales and the game-changing dynamics of this tangled Interweb continue to force media companies to shed titles (except in China, where they can’t launch them fast enough). The latest casualty is modern design-focused Metropolitan Home, the 26-year-old publication edited by Donna Warner. It emerged today as the loser in a shelter category smackdown with ELLE Decor, also published by Hachette Filipacchi, echoing last month’s decision by Condé Nast to keep the lights on at Bon Appétit while sticking a fork in Gourmet.

“We believe the best strategy in the upscale shelter segment is to boldly focus our resources and investment on ELLE Decor,” said Alain Lemarchand, president and CEO of Hachette Filipacchi Media U.S. (HFMUS), in a statement issued today. ELLE Decor will now move from the HFMUS Luxury Design Group (which consisted of ELLE Decor, Metropolitan Home, and the web portal PointClickHome.com) to the ELLE Group, so it sounds as if PointClickHome.com is also history. The December issue of Metropolitan Home, which hits newsstands next week, will be the magazine’s last. According to HFMUS, Warner and her staff will be leaving the company.

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