Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy GalleyCat AppNewser PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Harper’s Bazaar Partners with Bravo on The Fashion Show

the fashion show.jpg
(Photo: Bravo / NBC Universal)

Following in the footsteps of Elle (Project Runway, Stylista), Allure (Shear Genius), and Marie Claire (Running in Heels), Harper’s Bazaar is dipping its toe into the murky, possibility-laden waters of reality television. The fashion monthly is the “official magazine partner” of The Fashion Show, Bravo’s new Project Runway replacement hosted by multi-talented designer Isaac Mizrahi [subliminal message: go buy whimsical Liz Claiborne separates!] with co-host Kelly Rowland and judge Fern Mallis, queen of fashion week and senior VP at IMG.

Described by Bravo as a “fashion creative competition series,” The Fashion Show follows 15 designers that range in age from 22 to 38 as they compete for a chance to have their designs sold in the retail market and win a $125,000 prize. Harper’s Bazaar comes in on the show’s version of Top Chef quickfire challenges, but this time, jicama will (probably) not be involved. Preceding each weekly elimination challenge, contestants will face off in a “Harper’s Bazaar Mini Challenge,” judged by the magazine’s special projects director Laura Brown. The Fashion Show premieres on Bravo on May 7, but you can get a sneak peek at the 15 designer/contestants—one of whom sports a raspberry beret, the kind you’d find in a secondhand store—in the below video.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.