The craftacular Hella Jongerius (all together now, “yon-HEER-eeh-us”!) is among the industrial designers you’ll see interviewed in Gary Hustwit‘s Objectified, but for a closer look at the Dutch mixmaster and her uniquely enchanted blend of design, craft, art, and technology, pull up a Polder sofa and grab some popcorn for Hella Jongerius: Contemporary Archetypes. Produced and directed by Denver-based filmmaker Amie Knox, the 30-minute documentary premieres next Saturday, May 16, at New York’s Museum of Arts and Design, complete with a post-screening Q&A session with Knox and Jongerius. The film is presented in conjunction with MAD’s “Object Factory: The Art of Industrial Ceramics” exhibition, which opens tomorrow and features more than 200 objects (Jongerius’s iconic Nymphenburg Collection among them) from 18 countries. Click below for a clip from the film, which explores Jongerius’ design process through interviews with the designer and her assistants, the manufacturers of her designs, and the curators and retailers who admire her work.
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