AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Heller Calls New Taxis Tacky

taxi_new.jpg

While we must certainly all concede that it’s an improvement over the faded and inconsistent stencils, the new taxi logo by Smart Design doesn’t quite deliver, says man-about-town Steven Heller:

The “T”, which looks like a big black tack, blends together bulbous types in place of the familiar taxi fare sign (which, granted, is a bit more legible, but moved to the passenger door). Perhaps its better, but is it best?

Let’s zoom in for a closer look:

taxilogo.jpg

Yikes! How many typefaces did they have to slaughter to make that thing? Sir, can you call me a T-Axi? Is it too late to start a Facebook petition?

More on your new yellow friends at Smart Design’s site.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!