We can always rely on Murketing‘s Rob Walker to alert us to the world’s most pressing news when it comes to design and marketing. In this case, the sudden proliferation of hamburger phones.

This trend will almost certainly see a spike in popularity, at least until February, when Oscar-nominated film Juno may or may not win best picture. The reason for this, of course is that the main character played by Ellen Page, a high school student, makes a certain plot-critical call on said phone (Also–SPOILER ALERT!!!–she is pregnant!!!).

Walker says that although he originally heard some phones were made as swag gifts for critics (cleverly packaged and all), you can buy one for yourself right now! Walker wonders about the licensing deal and if a certain WGA member would get paid for such a thing. But a commenter simply blames its popularity on the flighty taste of movie-going adolescents: “You never know what teens will pick up on, like the Vote for Pedro shirts from Napoleon Dynamite.” Funny, we always thought those shirts were just code for “Please, punch me in the face.”