What’s the opposite of the cerebral-with-a-pinch-of-wit garments now on offer at H&M stores in its wildly popular collaboration with Comme des Garçons? The hothouse hues and peacock feather prints of British fashion designer Matthew Williamson (pictured at left), who has just signed on as the next guest designer for the Swedish megaretailer. The St Martins grad will create capsule collections for men and women, with an initial women’s collection debuting at select H&M stores next April. Additional men’s and women’s pieces for summer will be available in H&M stores (all 1,700-some of them) in May.
And in the Don’t Get Too Excited category, H&M announced today that it is entering the world of interiors (although probably not The World of Interiors). The first line of home textiles and accessories (including the curtains, cushion covers, bedding, and towels pictured at right) will launch in February, but you’ll have to cross the Atlantic to get it. Sales will initially be limited to markets in which H&M has established catalog and online selling: Sweden, Norway, Denmark, Finland, Germany, Austria, and the Netherlands. The value-priced range (€14.90 to €49.90 for bed sets, €9.90 to €14.90 for towels) includes something for everyone, with palettes that range from neutrals and monochrome to nautical blues and reds and neons. Watch out, Ikea.