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Home Depot’s Stealthy or Accidental Roll Out of Their New Logo

Fairly quietly floating around Twitter late today was this photo of a possible new logo for Home Depot, spotted on a self-service checkout kiosk screen. We’ve hunted around and seen no mention that the company has announced a planned re-brand, so is this the quietest roll-out of all time, perhaps gun shy after what happened to companies like Gap? Regional logo market testing (we believe the photo was taken in New York)? Or an accidental glitch that updated the image before the company could get around to unveiling it? We’ll leave it up to you to decide your opinion of it, so comment away.

The only thing that raises a small, suspicious flag in our minds is that the photo was taken by one Gavin Becker. As his personal site says, he’s the Executive Director of Digital Innovation & Strategy at the ad agency Ogilvy & Mather. So should we also be wondering if this is some sort of viral-y experiment?

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