This morning, the room is dimmed way dark, perhaps in preparation for the Lady in Black, formerly of Hallmark, currently of Coca-Cola, Moira Cullen. Looking stunning, we might add, in a black and white floral coat.

Getting a seat at the table means making design part of corporate policy. Cullen's presentation explores how it's mostly the languages of business and design that are so different on the surface--because nothing makes business people more scared than zany designer speak, right? You'd be surprised, though; they're a lot more similar than you'd think.

But here's the hot stock tip Cullen gave us that blew our mind (keep in mind this is a UK stat; FTSE is a London Stock Exchange term):

A fund of 63 publicly traded companies renowned for their use of design outperformed the FTSE 100 Index during the 90's by 200%.

So design is good for business and investments? Add that to your portfolio.