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HP Buys LogoWorks, Ushers In A Whole New Era of Exciting Swooshes

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Bad news for those who are of the opinion that designing a logo takes time, skill and talent: HP announced late yesterday that they’re buying Arteis, the company who runs LogoWorks, the ones who create whole identity packages for as little as $299 in just three days. But we, like all design sites, have complained about these places loads of times before, so we’ll spare you another bout of complaints. Sure, for a tiny company with a $1.50 to their name and with limited visibility, there’s probably a purpose somewhere in there. But now, with HP behind them, expect the company’s visibility to skyrocket and, in turn, create even more very broad, very uninspired identities. (wait, did we just promise not to complain, but then added two sentences full of smarmy complaints? we’re like that sometimes)

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