Back in June we posted the rather disturbing announcement that Ian Schrager was teaming with Bill Marriott to create a new line of hotels based on the broad concepts of “colors” and “chandeliers” (their quotes, not ours). Whaddaya know, it all panned out as planned and today, the team announced not only the name, but several planned locations, including two in our fair City of Angels:
Marriott and Schrager declined to say exactly where in downtown and Hollywood the hotels would be, but they are expected to open in about three years and have about 200 rooms apiece.
They would be part of the new Edition chain — as in, the Los Angeles Edition. Other Editions are planned in Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz.
“We’re going to use a lot of different designers and each one will be totally different,” Schrager said.
But beyond hand-picking designers, we’re not sure how much Schrager is going to be pumped into these properties. A third party developer will build and own the hotels, with Marriott operating them just like their other hotels. “I’ll try to give it its ethos and lively bars and restaurants,” says Schrager. Well, hey, at least he’s going to try.
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