Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Ikea Rides Our Non-Beige Coattails

ikea.jpg

Jet-lagged and delirious, we made our way into Terminal 1 at LAX early one morning only to be assaulted by what we thought was the Bad Taste Circus–outrageous orange and green stripes plastered along the wall. Turns out it was just an ad takeover by someone with pretty good taste, Ikea. The tagline, which we were not at all assaulted by, was Be Brave, Not Beige, which we now wish we’d copyrighted back in ’86.

We’re not entirely sure why they went for ORANGE and GREEN instead of the delightful patterns that you can actually find at Ikea, but to make up for it, there’s an entire site named Be Brave Not Beige, where you can play with their colors and patterns (and with a drumming Phil Spector lookalike to boot). Just promise us you’ll never forget who was not beige first, okay?

ikea3.jpg

ikea2.jpg

Mediabistro Course

InDesign for Writers and Editors

InDesign for Writers and EditorsStarting September 4, become proficient in InDesign in our hands-on workshop! Nicole Alleyne, a multimedia designer, will give you the knowledge of Adobe InDesign for editing your projects.You'll learn how to use the toolbar and palettes, create and edit style sheets, import images, add colors, change colors, and more. Register now!