London continues to try and ramp up its coolness levels with the impending Olympics being held there this summer now just around the corner. For the latest effort, they’ve gone underground. Launched just yesterday in a number of Tube subway stations is a collaboration between poetry and motion graphics called “Word In Motion.” As part of the Smile for London campaign, the project blends the two, with writing from the likes of Ray Davies and Jarvis Cocker, and design by groups like Why Not Associates and Malcolm Garrett, the short pieces will play on 60 screens during rush hours. The project launched on the 16th and will only last for the next two weeks, so while Olympics visitors won’t be treated to them, they’ll perhaps provide a welcome bit of relief from the locals who have been overwhelmed by construction delays over these past couple of years. Here’s a sampling:
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