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In the Spotlight

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Over at the mothership, they are running a week’s worth of interviews with art directors from big magazines. In today’s Design Spotlight, Greg Lindsay chats with Edward Leida, the Group Design Director for Fairchild Publications, purveyors of such fine glossies as W Magazine and Details. From the interview:

I am a type guy. I’m not a type geek. Typically, what I begin with is text. I’m not even sure right away what I am going to use, but I always just plunk down a galley of text. I have a blank page and I just put a column of text down it. I was having a conversation with a friend, trying to explain what type was, and I asked, ‘Do you know DeKooning, the painter? He always had this blank canvas and he would draw one line. After that, the rest would come.’ It’s sort of the same with me. I take a piece of body copy, and I put it on a blank piece of paper, and I look at it. I don’t really know what the process is, but it evolves into something.

Read the full article here.

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