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Ink-Saving ‘Ecofont’ Does More with Less

ecofont.jpgIs conserving printer ink and increasing environmental awareness as easy as switching fonts? So say the Dutch creators of Ecofont, a “green” typeface. The font—a modified version of Vera Sans—consists of characters that are full of tiny holes and so requires an estimated 20% less ink to print, according to research that compared the average black surface occupied by Ecofont characters to that of the source font. Ecofont is available as a free download for Windows, Mac, and Linux. For those who want to create Eco-versions of any typeface, the creators have introduced Ecofont Professional, software that they claim “has an inspiring effect on both employees and customers.” It’s a hole new way to look at font choice.

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Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.