If those Marcel Wanders wallpaper designs we showed you earlier this week are a little too William Morris-goes-to-Eindhoven for your tastes, how about the new line by Geoff McFetridge? The "graphic design auteur" and his wife, Sarah diVincentis, are behind Pottok Prints, a line of wallpapers named after a rare breed of pony that frolics about the Pyrenees. Among the image-based patterns are those featuring playful graphics of apples, dead trees, whales, and blobby monsters dubbed "shadows of the paranormal."

Paper magazine caught up with McFetridge for its May design issue and asked him about his path to Pottok. "A few different things happened that tipped the balance for me," he told writer Sarah Cohen. "I started working with a new manufacturer that runs a really clean non-toxic operation, and does great work. Also my wife runs the company so I know things are being done right. Better than if I was doing it. I'm really happy to have people have the paper, and that they are getting it directly from me. We see every roll, sample, and print that leaves the studio." While Pottok currently sells only McFetridge's designs, the company will soon expand to collaborate with other designers and artists.